Displayed underneath the main section of the ad, ad extensions play a major strategic role in SEA. They maximize the amount of ad space that appears on the results page while also enhancing your own ad and optimizing the quality of the information shown to users. Their presence impacts the calculation of Google’s Quality Score which thus allows for your ad to be shown more often and with a better ranking. You can choose the extensions that best meet the needs of your business with your Ad’s up adviser. Some examples of possible extensions include sitelink extensions, location extensions, call extensions, review extensions, structured snippet extensions, price extensions etc.