So Ad's, Specialized Social Media Agency

The 100% Social Offering

So'Ads is Ad's up's specialised social media agency

Specialising in strategies and optimisation of advertising campaigns on Facebook Ads & social networks, So'Ads and its team of certified experts work with you throughout the implementation of your digital strategy on Facebook Ads. We work side by side with our partners to offer you a customised and innovative multi-channel strategy.

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Together we determine what's important in the context of your business by focusing on the most relevant KPIs. Then, we select the media and audiences which are best suited to your business model and we advise you on the creation of images for each.


Our expertise in optimising campaigns is based on deep analysis and various A/B tests which allow us to identify the most effective combinations of audiences, images, placements and bid strategy.


So'Ads retrieves campaign data and compiles it in clear and detailed reports. You therefore have ongoing access to data to easily analyse and measure the performance of your ads.

Social media

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2 billion users
SoAds-ico-audience AUDIENCE NETWORK

The Audience Network increases your potential audience on Facebook's partner applications and websites. Several advertising formats are available, and the native format will naturally boost your conversion rates. Other equally powerful formats exist, such as interstitials, banners and integrated videos.

SoAds-ico-facebook FACEBOOK ADS

With over 2 billion users globally and 33 million in France, Facebook is the number one social network in the world. So'Ads supports you in implementing a digital strategy tailored to your business which will both generate visibility, recall and awareness of your brand and increase your sales and ROI.

SoAds-ico-messenger MESSENGER

Communication happens constantly on social media, meaning you're always in touch with web users. It is now more personalised and direct with the advent of instant messaging and chatbots. As a result, So'Ads helps you promote your Facebook Messenger Bots.



700 million logons

700 million people log on to Instagram each month to check the content posted by their friends, celebrities and brands. With 80% of users following at least one brand, Instagram is far from being just a source of inspiration. This network constitutes a genuine performance lever which So'Ads can help you to activate.


Twitter Ads

328 million users

The internationally-known micro-blogging site doesn't escape So'Ads' expertise. We are able to offer sophisticated targeting of 328 million active network users to increase your visibility and conversions.



LinkedIn, the most important professional platform in the world, is particularly suited to the generation of B2B leads. It is professionals' indispensable and chosen medium for finding new clients. So'Ads helps you effectively distribute your ads to this qualified audience consisting mostly of upper socio-professionals.



Developing a Snapchat strategy allows you to establish your brand as innovative and on-trend to 166 million highly-engaged users each day.



Are you looking for an effective way to promote your establishment? So'Ads offers its expertise in Waze, the most popular community-based traffic and search application on the market.


Case study

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A winning Waze Strategy for Les Castels

Les Castels has offered a special campsite booking service throughout France since 1959.

With So'Ads' involvement, Les Castels has achieved its goals of both enhancing the visibility and reputation of its campsites and retrieving customers who are looking for last-minute accommodation.

By using Waze to display its campsites on nearby motorists' search menus during their opening hours, Les Castels has reached 801,731 potential customers.


Case study

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Using geolocation to retrieve student profiles on Frizbiz

Frizbiz operates throughout France and is a site for individuals to provide mutual assistance. Its targets are both jobbers, people offering their services, and clients seeking a jobber to provide services like DIY, gardening, cleaning, etc. (jobbing).

To accumulate new profiles (jobbers), Frizbiz called on So'Ads to run a lead generation campaign on Facebook aimed at students aged 18 to 25 in France's main cities (Paris, Lyon, Bordeaux, etc.).

Thanks to Facebook's geolocation and targeting by age, customised artwork was disseminated to the targets in question. It showed the city and the average earnings which students could claim for offering their services on Frizbiz.

This strategy helped to quarter the cost of registration.

More than 390 customers trust us

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  • Designers

  • Bank

  • Cosmetics

  • Bank

  • Ngos & grant givers

  • Insurance